I have been doing some reading on search engine optimization and I understand the importance of title tags, description tags, body text and backlinks but how do I know what keywords I should put on my website? How do I know what people are searching for in the popular search engines like google?
Jimmy’s Answer
What Keywords should I put on my website? This is a great question and one that is often over looked.
It is not a good idea to assume you know what people are looking for in search engines and targeting the wrong search terms will cost you tons of traffic. You should target keywords that people are searching for frequently. You must also make sure the keywords you are targeting are relevant to the market you are targeting.
A great tool to use when doing keword research is Google’s Adwords Keyword tool. (https://adwords.google.com/select/KeywordToolExternal) This is free to use and very informative. Simply enter a keyword or phrase into the form and click Get keyword ideas.
The Approximate Volume column shows how many people searched for that keyword in the prevois month. The rows of keywords shows you similar keywords as well as how many search each keyword and term received in the previous month.
Playing with this keyword tool and analyzing the results is a great way to decide what keywords to put on your website.
Another useful tip is to create more pages and fill them with useful content. Each new page can target a different keyword phrase. The more content you have and the more keywords and phrases you target in your title tags, descriptions and body text the more traffic you will get. Content is King! Fill your site with useful relevant content and your traffic #’s will increase. Good luck!
